6: International Tradeshows Finding Sales at Trade Events (Runtimes: A- 12:37, B- 11:32 minutes)
In this sixth session of Export-U we will explore the benefits and challenges of participating in international tradeshows. Every year more than 5000 shows take place all over the planet, offering tremendous opportunities to develop international business. These events can help you test the global market for your product, make export sales, or find overseas sales representation. This session considers a range of strategies to help you find the right event and then plan for success. Because of its length, session 6 is presented in two parts.
Bob Erwin, who teaches this session, recently retired as Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He now operates the Export-U online training program for the Georgia District Export Council, of which he is a member. Bob has over 35 years of experience in the field of international trade. Prior to joining UGA Bob held various senior positions in government and industry, and he has worked in over 40 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of Small Business International Trade Educators (NASBITE), is a Certified Global Business Professional, and has been honored as a NASBITE Distinguished Fellow.
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